Williams Interactive (WMS) Company Profile
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WMS Gaming is a well know manufacturer of predominantly land based slot machines, video slot terminals and software to help casinos manage their gaming operations. WMS also however, offer online and also mobile compatible games, having made a successful transition from being a major offline games provider to being a leading and popular online slots and game company in recent times.
WMS Gaming is based in Chicago, Illinois USA. WMS is a subsidiary of WMS Industries, which became a solely owned subsidiary of Scientific Games Corporation in 2013.
WMS started in the ‘land based’ casino slot machine market as far back as 1994, and by 1996, WMS introduced its first hit casino slot machine, called ‘Reel ‘Em In which is a multi-line, multi-coin secondary bonus video slot machine, played all over USA and some other EU casinos, still today. It's the slot machine that put them on the map.
WMS promptly followed the success of that slot machine with a few more similar games such as Jackpot Party, Boom and Filthy Rich. In 2001, they launched their first Monopoly-themed series of slots which are considered as participation slots which have become very popular in the offline casino market and are enjoyed as some of the most popular slots in land based casinos and online.
WMS Gaming has continued the trend of obtaining licenses to manufacture slot machines using several famous brands for both its offline and online gambling operations.
Innovation and Driving Progress For The Future
Scientific Games, who is the parent company to WMS is committed to developing a varied portfolio of gaming products to continue to offer engaging entertainment experiences. The company’s product line includes advanced technologies that have set industry trends and aligned them with the rapidly changing player preferences.
Since the iGaming scene changes with new and exciting technological breakthroughs on a very regular basis, Scientific Games are quick to respond by developing innovative products that meet customers’ needs and to keep players in the games,engaged and entertained.
WMS Slots & Casino Games
With iGaming clearly growing and smashing through boundaries that we’ve never seen before, WMS knew that to keep up and to keep ahead, at the forefront of the iGaming industry, to be leaders as they are in the offline sphere, they knew that they needed to be innovative and leading the way when it comes to online casino slots and casino games which were also compatible to mobile devices as well.
It was during 2012 when WMS experienced a sudden decline in revenues from the casino industry, and as a result, WMS looked at expanding the horizons and started making more online slots especially for mobile devices to grow their online presence and offerings for online casino players.
WMS have since then released some great slots and continue to do so on a monthly basis, often releasing branded house hold brand names, such as Mad Men Slot, to themed history chronicles such as Kronos, Zeus III, Bruce Lee Dragons Tale and Raging Rhino.
Having the innovation and future in sight as the online casino market continues to grow, WMS have taken 2 years to position themselves as being a leader for online slot, setting themselves up in the ranks of competitor casino games companies such as Netentertainment, Playtech and Microgaming. The slots are getting better, are high quality and interestingly engaging. It will be interesting to follow WMS to see where they head next. It'll be an interesting journey to follow, from an old, wise yet diverse company.
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