Company Profile: IGT (International Game Technology)
IGT Interactive began their history in 1981as a supplier of land based gaming terminals. As internet gaming took hold in 1995, the company naturally made their products available for online casino operators and have since included mobile games and poker to their growing list of innovative products.
The company is based out of U.K but maintains offices throughout the world including Nevada, Rhode Island, and Rome, employs over 12000 people and operate in over 100 countries. As a publicly traded company on the New York Stock Exchange, and one of the largest producers of land based slot machines, their goal is to be a leader in the gaming industry and are focused on supporting the gaming industry while delivering a product that respects both the environment and people with one that is innovative and entertaining.
In 2005, IGT entered into an agreement that saw the purchase of Wagerworks. This allowed the company to further their presence online and gave them the ability to bring products to the market online.
This brought IGT a large amount of success online due to the popularity of their gaming content within land based casinos, which allowed the company to expand and add additional products such as instant win and video poker games. To date, the IGT portfolio includes mobile gaming content, video slots (both online and land based), video poker games, instant win, table games and lottery games.
The company is constantly investing in new business opportunities to further their strength within the gaming community to ensure their success and remaining its goal to stay at the top of their game. This includes new business acquisitions to strengthen their online presence, which is a growing segment for IGT. While IGT may not release new gaming content aggressively, they have produced some of the most popular, both online and with land based casinos such as Pixies Of The Forest Slot, Family Guys Slot, Simberian Storm Slot, Treasures of The Pyramids Slot, Day of The Dead Slot, Cleopatra Slot, Coyote Moon and Da Vinci Diamonds Slot.
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IGT's Market Share
IGT has a strong present within the market with their share being evident whenever entering a casino. While although faced by stiff competition, the company continues to see its market share evident online with over 150 online casinos offering their gaming content. This is expected to grow due to new markets emerge even though others are closing, such as Australia, Canada and the United States.
IGT has seen its growth online increase yearly and at one point maintained a 70% market domination for its land based terminals. While that domination has reduced substantially, they still maintain a large presence and that will not change any time in the near future.
IGT's Markets Regulated Markets
IGT only operates in markets that are regulated. As the software IGT operates is offered in almost 20 languages and multiple currencies, it is evident that the company’s intentions are to meet the expectations and requirements needed to operate only in those markets. This is no small accomplishment when you consider he landscape is under constant change as new countries adjust to the online market and put regulations in place pertaining to the issuing of licenses to companies such as IGT.
It means the adjusting of existing platforms and games that fall under them in order to be compliant with those regulations for each market. This can further relate to self-exclusion and underage gambling.
As the software is available under multiple platforms and includes communication systems and tools to prevent fraud. It is easy to see IGT’s dedication to ensuring the product that they offer meets all requirements and do so with strategic partnerships with other Egaming suppliers such as iSoftbet, which allowed IGT to enter the Italian market.
Awards and Accolades
IGT as a company has a long history of awards and with the inclusion of the online market, this has only increased and allowed the company to celebrate its successes on a different level.
They awards include many notable achievements relating to specific games and company operations. Recent awards include:
- Best User Experience in Mobile
- Casino Product of the Year
- Land-Based Gaming Innovation of the Year
- Lottery Software Supplier of the Year