Company Profile: Play'n GO

Focusing on a game driven platform and a strong back office, Play’n Go casino games are considered cutting edge and some of the best online.

Play’n Go, based in Stockholm, Sweden is a leading gaming developer for the iGaming sector. The company supplies gaming terminals, mobile games and gaming content for online casinos. They are considered a premium supplier due to the quality of their back-office operations and the content they create to its growing list of casino clients, some of which are the most successful in the industry. The customizable content is one of their strong suits, and when coupled with the strong marketing back-office tools, Play’n Go is poised to continue growth in a market crowded with competition. 

Play’n Go operates offices in Sweden, Hungary, Malta, and the Philippines. Its strongest focus is on the creation of slots games for both online and mobile applications. To date, they have created in excess of 80 games and made those available in 30 languages. This includes bespoke games for a number of leading brands online.

The company is focused towards mobile games that are compatible with all devices, whether that is smartphone or tablets and create those using the latest in technology with a fresh approach that is modern, flexible and offers popular features that players appreciate the most.  While Play’n Go is not considered one of the top three, it is not far from those, thanks in part to their vision and execution of that vision. The goal was and has been to stand out from the competition through innovative game designs.

The Brains Behind Play'N Go

Taking the reins at Play’n Go is Johan Törnqvist, who is the Chief Executive Officer. Along with its Business Development being managed by Robert Skogh, the company employs over 50 people in various capacities. Information about its Board of Directors is limited, and the company is solely owned by Digital Fish Software Ab.  

At times, it feels as if the market is controlled by a limited number of software companies, however with Play’n Go entering the market and doing so in an aggressive manner of approach, however, that landscape has changed, with many feeling as if that is for the better.

With brands such as LeoVegas, Vera and John, BetVictor Casino, Guts Casino and Casumo Casino featuring their gaming content, Play’n Go has achieved a strong share of the market since their inception in 2009.

While not a publicly-traded company, their accomplishments are many and the growth is evident. Locating exact percentages that are controlled by the company was difficult but based on the number of casinos that have chosen to embrace Play’n Go games, it is easy to determine that growth has been consistent.

How the rest of 2016 will go and what 2017 holds is sure to see this continue, along with new game releases to meet the demand from operators and players alike who crave the quality and uniqueness of their gaming designs. No matter how one looks at it, 2016/2017 looks bright indeed for the company.

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Play’n Go: Main Markets 

As a company, Play’n Go only operates in markets that are regulated. It is those markets that are where the future lies in terms of growth within the online gaming sector, and with new legislation always on the forefront, it is evident that the company plans to maintain its focus to devolve gaming content that meets the regulation requirements through constant monitoring of legislation in order to allow for easy integration into those markets. 

This is no small undertaking as the process a company must undertake to be compliant is challenging, to say the least, and requires a substantial investment in time, let alone resources, both financially and in employee hours. However, with the experiences gained over the past 8 years, Play’n Go is poised to take full advantage of what lies ahead, and this is a winning situation for all involved. It is these efforts that most players fail to understand or even be aware of and further strengthens the standpoint that Play’n Go is a top supplier that is focused on the end goal.

Play’n Go Gaming Content

The primary focus for Play’n Go, as with most gaming software companies, is the creation of slots. While some do this in a mediocre way focused more on volume than uniqueness and quality that is simply not the case with this company. A nice aspect to their gaming library is it meets the needs of most preferences such as table games, video poker, scratch cards, fixed odd and bespoke games. The main focus is online slots, and this is an area the company has excelled in, and for good reason.

The list of slots is impressive with titles such as Eye of the Kraken Slot, Energooz Slot, Cloud Quest Slot and the latest release, Hugo Slot. Most developers will have creative names for their games but it is how they are presented, and the structure of its features that often dictate whether they are embraced by those who play them, and in this area, Play’n Go excels and as such, often release new games at a slower pace than many others. It ensures when they do that the games are often superior in their design, implementation and what they offer as a whole. 

Looking towards the other gaming categories, table games offer the usual mixture of baccarat, mini-baccarat, roulette (European, French, and English) and several others. This is clearly not a large aspect of their focus but what they have created has the same level of quality that the company is known for. The same applies to the video poker content offered with Deuces Wild, Joker Poker, Jacks or Better and Jackpot Poker being featured.

The balance of game such as scratch cards and fixed odds is small but still offers players the choices they look for.  Interestingly, Play’n Go has created over 20 bespoke games for many top operators and includes titles such as Scandinavian Hunks, Monsters Smash, and Gumball 3000.

While for some progressive slots are a big focus, this is not the case for Play’n go, but what is offered has some great creative opportunities. This includes Gunslinger Slot and Fruit Bonanza Slot to name a few.

Innovation, Success, and Experience

Play’n Go brings a world of experience to the books and does so with an extensive amount of experience, success, and innovation. They work to provide a seamless gaming integrations as a provider with free game and bonus management systems, live data feeds and achievement engines.  The player management systems are comprehensive and include fraud, risk, and payment management as well. In meeting the needs of the client, the company further includes real-time reports, management of email systems, a loyalty program, and affiliate services.

It is the package that they offer that has helped Play’n Go prove their value to operators who may have limited resources relating to the management or those who wish to reduce costs in that management.

Play’n Go Awards and Commendations

Play’n Go has done well within the iGaming industry, and that is evident by the wards they have won, and continue to win with each passing year. It shows that those within the industry are noticing the achievements that Play’n Go has made but also it shows that the players themselves are pleased with the products and that alone speaks volumes. 
They continue to mark milestone achievements at the annual International Gaming Awards, with 2016 seeing Play’n Go win several awards including:

  • Mobile Product of the Year
  • Mobile Operator of the Year